Consulting

The mobile industry is on the edge of its next massive phase of growth, as the ubiquitous reach of high-speed mobile networks is applied to deliver new solutions and services beyond voice and raw data connectivity.

Our work with mobile operators and technology suppliers repeatedly shows up the need for advice in developing propositions for new service categories and bridging the knowledge gap between mobile and non-mobile eco-system companies.
For example:

• What is needed to commercialise a remote patient monitoring service in the mHealth sector?
  
  
• What is the market potential and who are the partners to work with in developing new categories of connected consumer electronics devices?

Many of these issues call for: new services to be designed, new business models and partnerships to be tested, and organisational structures and internal know-how to be adapted. In most cases, our clients have to work outside their customary areas of expertise.

Our Consulting approach helps them first of all to understand the market context through a scan of market and internal factors. From this, we focus on developing a viable strategy which can then be implemented by creating new service propositions and establishing the right business partnerships. Market testing and service launch can take a variety of forms depending on the risk profile of the new service and we work with our clients to refine new concepts as they are integrated into the mainstream operations of the companies involved.

For more information please contact:

info@mobile-minds.co.uk